AdRoll, a platform focused on retargeting and prospecting ads for businesses, takes a thoughtful approach to feature announcements by using a combination of modal windows and tooltips. These modals are designed to seamlessly blend into the product experience—brief, informative, and visually consistent with the rest of the interface.
What stands out most is the transparent background used in these modals. This subtle design choice keeps users oriented by allowing them to see the underlying interface, maintaining focus on their original task while learning about new features. It’s a smart way to balance visibility and user experience, ensuring that feature discovery doesn’t interrupt workflow.
